Influencer Marketing

What is Influencer marketing?

Influencer marketing focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/ hire/ pay influencers to get out the word for you.

Social media users with a large number of followers are called influencers.

¬†3 R’s of influencer¬†

Reach

Relavance

Resonance

Benefits Of Influencer Marketing

  • Unaffected by any ad blocker technologies.
  • Highly targeted traffic.
  • Does not appear pushy.
  • Followers genuinely care about what the influencer promotes.
  • You can target your local area as well.

Benefits Of Influencer Marketing

  • Knowing your audience characteristics
  • Influencer identification & selection (there are many influencer platforms).
  • Content & Support to the influencer.
  • Monitor & Analytics.