Influencer marketing focuses on using key leaders to drive your brand’s
message to the larger market. Rather than marketing directly to a large group
of consumers, you instead inspire/ hire/ pay influencers to get out the word for
you.
Social media users with a large number of followers are called
influencers.
3 R’s of influencer
Reach
Relavance
Resonance
Benefits Of Influencer Marketing
Unaffected by any ad blocker technologies.
Highly targeted traffic.
Does not appear pushy.
Followers genuinely care about what the influencer promotes.
You can target your local area as well.
Benefits Of Influencer Marketing
Knowing your audience characteristics
Influencer identification & selection (there are many influencer platforms).